Easy Content Marketing Guide – 2022

In business, customer needs valuable content from your business and that should be reached audience in a way of natural and organic versus being disruptive. So, content marketing helps to achieve this goal and helps to reach your target markets. This content marketing guide will give you a clear view of content marketing, content marketing strategy and examples.

What Is Content Marketing?

 

Content marketing is the process of publishing written and visual material on online with the purpose of attracting and impressing many customers to your business. There are many ways to impress audience using content marketing such as blog post, ebooks, videos and many more.

Content marketing is defined as purposefully creating your ebooks, blogs, pages, videos and posts to reach your target audience. This is the process of creating, distributing, planning, sharing and publishing the content through some channels like social media or websites and many more. Content marketing main goal is to reach your targeted customers and increase your sales for your business.

Importance Of Content Marketing

• It express and gives knowledge to your customers and audience about your products and services which your provide.
• It can easily improve conversation
• This can easily build a good communication and relationship between your customers and business, so it result to increase productivity.
• It explains about how your product solve the customers or audience challenges.

Types Of Content Marketing

There are many types of content marketing, here some of the most common marketing’s are

• Online content marketing – It refers to any content you publish through online, this will help you to rank higher on your SERP and get you into the right people at right time.
• Social Media Content Marketing – Nowadays, many peoples using social media, so many business peoples invest in social media marketing. There are so many platforms on social media for content marketing such as Facebook, Instagram, LinkedIn and so many. You can easily share your content through this platform and reach your customers easily. You can use photos, videos, stories and many for your content marketing.
• Info graphic content marketing – This method can display the content and information’s of your product in a graphic format, it is easy for your audience to understand what you are going to advertise. This is a great way to communicate your content.
• Blog Content Marketing – This is a powerful inbound content marketing because using blogs you can promote other internal and external content on your articles through the links and buttons.
• Podcast Content Marketing – Nowadays, many podcast apps are created and many peoples like to listen podcast, there are some popular podcast apps like Spotify and apple podcasts have more than 60 million customers. So, many businesses creating and sharing their contents in podcast.
• Video Content marketing – This marketing improves ROI, conversions and build relationship with audience members. Chooses to share your video content on social media platforms is the best idea.
• Paid Ad Content Marketing – This will help you to reach many audience and allow you to position yourself on all places where you want.

Content Marketing Strategy

1. Set Your Goals

First you need to set out a content marketing mission statement. This statements make easier to focus on what is important and what is not  in creating your content, so your content marketing strategy will helps you to do this.

In that statement you need to outline these following things such as your target audience, the content which you are creating to reach the audience and the benefit from your content to audience.

2. Establish KPIs

Key performance indicator will help you to achieve the goals. This will help you to know when you have to achieved your goals by providing milestones, this also include what you need to plan and achieve in terms of revenue, sales, traffic, SEO and many more.

3. Know Your Audience

For a successful content marketing strategy, first you will need to be clear about who is your audience and so you can create the right content to reach them on right time. There are three actions you need to take for this process. The first step is to collect the demographics on your audience, email subscribers, and social media followers. For this process the Web analytics, social media analytics, and email subscriber analytics will give you the data for your business you need on your audience’s such as Age, Gender, Education and Income.

Second you need to get customer feedback for improving and updating your contents. The last step is to Create Buyer Personas.

4. Choose Your Content Channels

Once you’ve decided on the type of content what you are going to publish and what you will market with, so it’s time to choose your specific content channels for your business. Where will you share your content and Where will it live you content and be shared from is very important.

For some of the content types, you can also have some channel on that platform for publishing contents. For example, if you’re interested in creating Facebook content then your channel will be on that social platform itself.

5. Budget

After that you need to set your budget for your marketing, if your starting this as a small business, for that also you need to set a budget. You need to decide what your are going to create and where you are going to publish your content. For this process, you may need to buy software, hire any content marketers or designers, pay for some ads and need to buy some tools for your business.

6. Create And Publish Content

Finally you can create and publish your own content so your audience and customers can consume it. Ensure that you are consistently producing your content on your channels. You can also use social media calendar or editorial content calendar to schedule your content creation.

7. Analyze Your Content

After completing all the process, finally you need to analyze and measure your results, because you can make any necessary changes to improve and update your content marketing efforts and reach more audience members quickly.

There are some of the tools used to analyze and verify the content which you are creates and published, so you can easily rank your content on SERP by identifying your mistakes, some of tools like HubSpot Marketing Analytics Software and HubSpot Social Media Management Software and many more can be used to analyze your contents.